Apple, the well-known technology company that manufactures iPhones. Has recently announced a discount on iPhone prices in China following a fierce competitive period with its rival Huawei. Always looking for ways to make life easier for its customers. This time around, Apple declared a price reduction through a campaign aimed at staying competitive in the Chinese market.
Apple’s Previous Discounts & Current Offers
In February earlier this year, Apple had offered discounts of up to 1150 yuan on iPhones. But now they have raised it even more by announcing an offer where one can save up to 2300 yuan. Other models, too, are seeing hefty slash downs, which makes it quite tempting for people who want to buy them. It was reported that among all other models being sold iPhone 15 Pro Max 1TB model is getting. The highest price reduction while some other models are also being offered special discounts.
Discounts on Different iPhone Models
– Up to 2300 yuan off on iPhone 15 Pro Max 1TB
– Up to 1400 yuan off on iPhone 15 (128GB variant)
– Significant price cuts across various other models
Apple’s Customer Attraction Efforts And Market Share Regaining Move
It is believed that these discounts were given so as to attract more customers and increase sales within such a highly competitive Chinese market. Apple Inc. needs to recover from the loss caused by to rise of Chinese brands like Huawei, etc., is eating away at its market shares. This promotion will run from May 20th through May 28th. Therefore people are expected to flock over there during this period. They want an iPhone but couldn’t afford before because of high pricing.
Why Does Apple Need To Compete In China?
China is considered one of the most important markets for any business, including Apple; hence, in order not only to keep making profits but also retain their sales levels, there must be healthy competition among rivals within such regions. Globally recognized corporations should do everything possible to remain attractive towards consumers especially those found in Chinese mainland where currently companies such as Huawei are manufacturing high-quality smartphones at relatively cheaper costs than American enterprises like Apple. As a result, this move by Apple has been seen not only strategic decision aimed at recapturing lost grounds but also necessary measure meant to enhance its competitiveness within Chinese markets.
