TikTok, a popular Snapchat feature, is currently testing a new feature called Streaks. The video-sharing app has confirmed that it is trying out this feature.
The phase of limited Testing(TikTok)
States that the feature Streaks is being tested among some users. However, the company must provide more information about the test phase or how these users were selected.
Reason for Introducing Streaks
The main objective of Streaks is to get users more involved and spend time on the app TikTok. The platform believes this will create a sense of community between people who use it frequently by allowing them to communicate regularly.
Working Mechanism of Streaks
It’s quite simple to understand how Streaks work. You must send direct messages to a TikTok user for over three consecutive days to get a streak badge. Once you meet this requirement, a streak badge will appear in your chat, showing the number of days you have maintained it.
Keeping and Breaking a Streak(TikTok)
A streak ends if no messages are sent within the chat for 24 hours. Before ending any streak, TikTok will alert users so they can keep them going. This creates urgency and ensures continuous communication between friends.
Borrowing from Snapchat
Snapchat also works similarly, showing closeness between two people based on the frequency of their interactions through the streaks feature. It has managed to keep people engaged and communicate more often and regularly. If they introduce the same thing, they hope it will create such an attachment among its loyal users.
Always looks forward to a better user experience coupled with community involvement. They want people to talk more frequently, so introducing interactive features into their application could help achieve this goal faster. Depending on testing feedback and its success rate, other users might start seeing Streaks soon on TikTok.
SUMMARY (TikTok)
The Streaks feature experimentation by TikTok has shown that the company wants user interaction and engagement to improve. For this to happen, TikTok needs people willing to communicate with each other at all times. It’s like an extension of what Snapchat does, showing how often two individuals interact, thus keeping them coming back frequently, too.
