After immersing the market with the X200, the Chinese manufacturer Vivo is itching for the high-end smartphone market, given that Apple and Huawei have launched their flagships, wonderfully so, in quick succession.
The price range for the X200 series stands between 4,299 yuan (US$608) and 6,799 yuan, purposely directing them towards the premium market. Vivo said it intends to commence shipping on October 19, aiming at both local and foreign customers with high-end hardware and software. Vivo’s Market Position and Growth
Vivo is also one of the biggest smartphone vendors today, even after shifting its dependence on the manufacture of low-priced handsets. As per IDC figures, in the second quarter of 2024, Vivo stood fourth in the world pecking order and held 9.1% market share, immobile to Oppo. Vivo once again stood first in the Chinese market, accounting for 18.5% share for the same period, as reported by Counterpoint Research.
There are three models in the X200 series:
- X200 (basic)
- X200 Pro, and
- X200 Pro Mini
All of them are equipped with MediaTek’s Dimensity 9400 SoC,, which is aimed at And:
- AI at the Edge
- Enhanced gaming experience
- Stunning image capture
Not having to send the data to the cloud enables device users to use ‘edge AI’ technology and reduces the pressure on the server on which the data is stored.
Technological Edge and Market Strategy
The X200 series, while including cutting-edge improvements powered by AI, also focuses on gaming and photography. And that is the market segment Vivo seeks to address using this series. It’s clearly all about high-end innovation at all costs.
The introduction of the X200 series indicates that Vivo is also gearing towards the premium smartphone segment. Which has been the trend lately with Apple and Huawei launching their latest smartphones. The X200 series, with its affordable price, robust processors. And advanced features, is in this light, having the potential to enhance Vivo’s market share locally and internationally.
