The homepage of the app TikTok has undergone a significant transformation while no one was paying attention. This move will help users find localized content that matches their interests.
What the new design looks like
Reports suggest that TikTok is turning its homepage into a location-based page in addition to the existing Following and For You pages. By doing this, they hope to give people more options for locally relevant content, thus improving user experience.
City feeds get sub-feeds
Originally, TikTok had feeds organized by city names, but now, as part of its redesign, it has introduced sub-feeds within these city feeds. So, if you want videos about food and drink, hotels, or shopping, for example, there’s a category for that, making it easier to discover new things in places near you!
Launching first in the US
According to reports on January 6th, 2022, the feature was released stateside among selected American cities such as Boston, New York City (NYC), and Texas; this means that users living in or visiting these areas can check out all types of clips related to their locality without any hassle, thanks to sub-feeds being included within city-specific ones.
Improving User Experience
This change shows how much value TikTok places on its users’ experience with the app; it wants them always to encounter what they prefer watching. Including subfeeds eliminates mixing unrelated videos, allowing people to see only those categories that interest them most.
TikTok Easier Access to Specific Content
In the past, TikTok’s Following and For You feeds showcased various videos on various topics. Users had to use the search function to find specific content. The new update lets users access dedicated feeds directly from their city’s feed for particular issues. This makes finding and enjoying content much more streamlined and intuitive.
Discovering (TikTok) New Locations
The new design also makes it easier for users to learn about different locations. TikTok enables users to discover local hotspots, popular restaurants, and exciting shopping destinations by providing sub-feeds dedicated to various aspects of a city. This localized content approach helps users feel more connected to their communities and explore new places within their city.
Quiet Introduction
Interestingly, TikTok has not officially confirmed this new change. The company introduced the update quietly, allowing users to discover the enhancements organically. This approach might suggest TikTok’s strategy of testing user reactions before making any formal announcements.
In general, changing the front page of TikTok represents a significant move forward in the app’s development because they want to make it more fun and relevant for people. They remain number one among short-video-sharing sites by emphasizing localized content and unique interests that serve a wide range of engaged viewers.
