With technology companies unveiling their new devices, the time has come for yet again another smartphone season. Stack in the line up the recently launched Pixel 9 Smart phone and iPhone 16. And marketers are giving their best all over again. The other new arrivals include Samsung’s Z Flip6. And Z Fold6 and Huawei’s Mate XT. Which is a phone with two folds.
However, smartphone sales have stagnated, leaving marketers with bolder advertisements as their only option. When asked by The Rake magazine on Tom’s views on Apple’s iPhone 16, Tim Cook stated it would change how people use the smartphone completely. Likewise, Timothy’s comments on the Pixel 9 Model: Brian Rakowski, shinning details, the “gorgeous,” Pixel 9.
AI Features Smartphone : Should They Be Adopted?
It is observed that the recent phones launched by both Apple and Google are aggressively marketing AI features. For instance, Google’s Magic Editor lets you edit photographs with AI elements, while Apple has added OpenAI’s ChatGPT features to Siri on iPhone 16. But the question is, do people really want these features?
As Ben Wood of CCS Insight, a mobile analyst indicates, AI isn’t likely on top of people’s wish list. “Most people know what they want from a phone, and camera is one of the most important thing,” he says. The purposes of camera enhancements for manufacturers are still very basic, new models do come with better camera specs as compared to the previous ones but even this isn’t always enough, driving the sales anymore.
Consumers Retaining Phones Longer Smartphone
In 2013, there were annual sales of 30 million phones. This year, that number will be about 13.5 million as a middle says Wood. The ongoing cost-of-living crisis has clearly affected spending habits, and then there are also issues with the recent pollution which global warming causes, since every phone has a very small amount of rare earth elements and precious metals.
Growing Trend to Eliminate Smartphones Use
Another reason is the increasing tendency, notably amongst parents and educational institutions, to limit the use of smartphones. Some schools in England have completely banned mobile phones for students.
Valbina from Nova East, the leader of the campaign Smartphone-Free Childhood, fights for postponing smartphone adoption in children. «We are not anti-tech, we are pro-childhood», she says demanding telephones with purely basic functionalities for calling, texting and navigation.
