Meta CFO Susan Li announced on Wednesday that India has become the largest market for AI usage. This milestone is significant, especially since the product was launched in India only a few months ago.
Rapid Adoption and Engagement Meta
During Meta’s second-quarter earnings call, Li highlighted that people have used AI for billions of queries since its launch. She also noted the particularly promising retention and engagement signs on WhatsApp, which coincides with India becoming the largest market for Meta AI usage.
Global Expansion of Meta AI
AI, initially launched in the United States last year, is integrated across Instagram, Facebook, Messenger, WhatsApp, and the web. The company upgraded the chatbot in April with the new Llama 3 model and expanded it to more than a dozen countries. In India, AI was tested around the same time but became widely available only after the completion of India’s general elections in June.
Cultural Challenges and Adjustments
faced cultural challenges in adapting AI for the Indian market. In May, there were reports that AI-generated images of Indian men predominantly featured turbans. In July, users on X complained about AI generating jokes about one religion while declining to do so for others. Meta responded by tweaking its algorithm to ensure a balanced approach to religious jokes.
Multilingual Support and Further Expansion Meta
Last month, introduced support for languages apart from English, including French, German, Hindi, Hindi-Romanized Script, Italian, Portuguese, and Spanish. Meta AI is now available in 22 countries, with recent additions including Argentina, Chile, Colombia, Ecuador, and Mexico.
Future Plans and Increased Computing Power
Mark Zuckerberg mentioned the need for significantly more computing power to train the next Llama 4 model. He stated that training Llama 4 would require almost 10 times more computing power than Llama 3, with future models expected to demand even more resources.
Promising Trends for Meta’s Social Networks Meta
Apart from AI, reported positive signs for its social networks. Threads, Meta’s rival to Twitter/X, now has “almost” 200 million users, up from 175 million active users last month. Additionally, Zuckerberg highlighted promising results in Facebook usage among young adults in the U.S.
