Featuring a song in EA FC, formerly known as FIFA, represents a significant milestone for musicians. According to Femi Koleoso from Ezra Collective, “It’s not the Grammys or Oscars, but getting a song on FIFA is a huge goal.”
How Song Selection Process
Every year, the team selects around a hundred songs for the soundtrack from countless submissions. Steve Schnur, EA’s president of music, revealed the rigorous selection process, stating they sift through thousands of songs. Originally, Schnur had to search for tracks actively, but now artists approach EA due to the game’s popularity.
How Prioritizing the Player
The ultimate focus is on the gamer. Schnur emphasizes that the decision isn’t based on which artists they like but on what will resonate with the players. The chosen music needs to “fit a tone,” though there’s no specific genre. EA FC aims to feature popular artists like Skepta and Dua Lipa alongside relatively unknown emerging bands.
Discovering New Talent
EA actively searches for fresh talent, including up-and-coming bands. Schnur contacted a young band from Yorkshire, and they were shocked by his offer to feature their song in the game. The thrill of discovering and promoting new talent excites Schnur the most.
Impact on Bands
For many bands, being featured in EA FC is transformative. After appearing on the game’s soundtrack, artists like Kasabian and Catfish and the Bottlemen gained significant exposure. One of this year’s featured acts is Good Neighbours, a British band consisting of Oli Fox and Scott Verill. Getting a song in EA FC 25 is a dream come true for them.
Connection with Fans and Football
Good Neighbours’ fans have always encouraged them to get their music on EA FC, and the band shares a special connection with the game. Scott Verill recalls the excitement when they heard EA representatives might attend one of their gigs. Additionally, Morgan Fox, Oli’s brother, has played professional football and appeared in FIFA since 2013, creating a unique personal link between the band, football, and EA FC. Their inclusion in the game made their parents proud, fulfilling a long-held family dream.
