Karachi: The Pakistani drama industry has radically changed casting methods over the past years. Recently, famous actress Momina Iqbal pointed out the tendency to award lead roles in dramas based on the number of followers a given actor or actress has rather than their skills. This shift can be attributed to the entertainment industry, where internet celebrity seems to be a deciding factor for artists’ achievements in current times.
Momina Iqbal’s Viral Interview: A Glimpse into the Industry’s New Norms
There is an old interview with actress Momina Iqbal, which was recently taken out of the archives and became a point of attraction on social media. In that regard, even in the Pakistani drama industry, how the actors are treated and the mentality concerning the actors are due to the Pakistani drama industry. During the interview, Iqbal says there is a lot that such stars nowadays have to go through to get to the lead roles, including wowing the audience and the producers with a wide range of social media followers.
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These programs especially jeopardize Pakistani women actors – even graduate women with ample professional experience in work – it is not uncommon for overqualified Pakistani women to do housework and live out their visas. PRL’s literature Dealing with Social Processes Organizations meet Public Relations Maura’s public relations process never underestimates the power of social networks
Momina Iqbal says it is expected on the sets to have one-to-one competition over who has the maximum number of followers among the models or actresses on social networks. Social Media – is used as a tool to isolate those who may be intimidated due to the social rankings of the actors in the industry. This ‘follower centrism’ has steadily crept into the industry to the disappointment of many due to the shrinking proportion of roles available.
The change has elicited fears among several stakeholders in the industry. Who has pointed out that focusing on the actor’s fame over their craft erodes the core foundation of acting? Which is the time, effort, and effort-able aspects of the craft.
Broader Engagement – Industry Problem: Has the Focus Shifted to the Talent?
When fellow actress Ghana Ali remarked, “Nowadays performers are hired only depending on how many people follow them on Instagram. She was not the first or the last person to approve this strategy. Such comments draw attention to a bigger problem within the industry, namely the growing reliance on social media. The detriment of more traditional methods of actor auditions.
Such a growing trend, however, raises fascinating temporal issues concerning the future of the Pakistani drama industry. With such increasing trends, the concern would be that the actual quality of talent might be compromised. By the preference of those who can amass sufficient followers through social media. This, in turn, Spells doom regarding the content level produced and the industry’s standards.
Momina Iqbal’s Critique: The Need for a Change
Momina Iqbal was also not spared from comments directed towards this new wave. She divulged that on numerous occasions, filmmakers, be they directors or producers, have asked her, ‘Social media, who are you? Who will know you? You even have very few followers on Instagram.’
In reply to those comments, Iqbal makes a reasonable argument. If you don’t give work to the actors, and the actors do not act, how will the audience know them? How will they get famous?” This statement indicates the contradiction many gifted actors encounter today. They are equipped with talent, but starving themselves because of the unavailability of such opportunities sinks them. Further on the waiting list for even more important major roles.
The Need for Caution
The apprehensions expressed by Momina Iqbal and others within. The industry warrants a fresh assessment of the procedures surrounding the casting of roles. However, actors’ social media presence can play an integral role in marketing and advertising. It should not be the only reason for casting actors in principal roles. Social media has become an inextricable part of the modern era. A measure that considers factors such as social media and traditional ones such as talent is necessary to ensure that. The industry does not lose its essence.
It is still uncertain how these trends will affect the future of television. The opportunities available to the emerging generation of actors. Despite this, one point is clear. The debate on the relevance of social media in the casting process is far from being concluded.
